Facebook is now trying to challenge YouTube. The social network recently announced the introduction of integrated video “channels” to its pages. So, where should you now publish your videos? Find out what we, social bloggers and tweeters have to say in response.

Videos can be published on different platforms of course, but it is worth first taking a look the figures, especially the number of videos published daily on each network, before then comparing the main strengths of Facebook and YouTube.


Did you know? (Figures from SocialShakers December 2014)

Facebook upload month Facebook views Facebook Upload Facebook Engagement
 

The figures indicate that brands more often publish videos on Facebook. How can this be explained? What are the main strengths of each network?

 

Over to #Team_OG

Objectives

Facebook: the main objective is engagement, so content view rates in other words.
YouTube: referencing, which means a level of visibility that enables a good positioning in search results to be obtained.

Promotion

YouTube: it is possible to upload, manage and optimize your videos efficiently using the dedicated module.
Facebook: it is possibe to effectively promote your videos, target them and give them high visibility using the classic Ads Manager.

Life cycle

Facebook: videos will quickly receive a large number of views, which serves short-term objectives.
YouTube: views will be more spread out over time. 

Should you use both? We think so, with Facebook and YouTube complementing each other on several levels .

 

Over to bloggers!

 

Brighton West
Brighton West,
Video Content Marketer and Founder of Authentic West Films

“Facebook Video is exploding right now, but YouTube isn’t going away.  They are two similar but different animals.  When you post to Facebook, you are hoping for immediate interaction with your content, mostly by your audience and their friends.  But posting to YouTube can be a slower process – your audience interacts quickly and then others find your video over time.  YouTube is the second largest search engine in the world – just behind Google.

So if you have content that has a long lifespan (a video about how to shave with a straight razor) YouTube is the best site.  But if you have content with a short lifespan (your outraged reaction to today’s news event) then Facebook is a good option.  And you should probably have both types of content so you can reach your audience wherever they are.”

 

Subrat Kar
Subrat Kar,
Co-founder & CEO of Vidooly, a YouTube marketing & analytics suite.

“Should we post videos on Facebook video/YouTube or both?

It depends what is the objective of your video. If your goal is to drive only engagements, then I would say you should upload it on Facebook first than YouTube. Because if you look at the 2014 stats, more than 60% of video shares happened on Facebook. This metrics would be good for a brand who wants to do brand awareness campaign among consumers, even on YouTube most of brands do awareness campaign. But in later case, YouTube allows anyone ( even to brands ) to monetize its video & shares revenues with the video owner as per its CPM rates.

If you are a content creator & want to monetize your video content on social media platforms, then I would suggest upload it first on YouTube. Because YouTube shares 55% of the revenues on your video with you, this is not possible in Facebook case.

I’m not sure by when Facebook will start monetizing of creators contents. But yea, you can get benefits of both the platform.”

 

Martin Beck
Martin Beck,
Social media reporter for marketingland.com
 

“I think if you produce video, it’s a good idea to at least explore posting it on all the social platforms you are active on. First though, take a cold hard look at what your goals are and whether you can afford to make video that will attain those goals and is good enough that your target audience will watch it. Then study each of the platforms that host video, Facebook, YouTube, Instagram, now Twitter, and adjust your video production accordingly.

For instance, Facebook (and Instagram) video is seen fleetingly as users scroll or thumb through their feeds so your video should have compelling images in the very first frames. Videos on both those platforms play automatically but without sound, so you don’t want to waste the opportunity with, say, a talking head up front. Traditionally, YouTube has been a home for longer-form, longer-tail content. But 100 hours of video is uploaded to YouTube every minute so it’s not like boring works there either. Twitter’s brand-new consumer video is a blank slate, but the ability to target specific sets of people with video in ads is definitely worth experimenting with.”

 

And now over to you!

What do you think? Facebook or YouTube for publishing videos? And why?

Article published by Xavier BK in interviews,SocialMedia

the 18 February 2015