Which mobile applications are indispensable for managing your presence on social networks, monitoring, and sharing content while you are traveling?
Having shown you our selection of tools to help you better manage the daily contests on social networks, today we are looking at mobile applications that can help the Community Manager in their work.
The job has several tasks that can be done while traveling: monitoring, creating alerts, archiving, planning and publishing content, and also automation of some functions used for social networking and professional tasks.
- The tasks of a Community Manager who is traveling
Monitoring and creating alerts: a Community Manager has to carry out several types of monitoring, for information and for the competition. They need to collect strategic information to anticipate change and innovation in their environment. In addition to this monitoring there is close surveillance of what is said about the brand on the networks – receiving alerts about use of the brand’s name whilst traveling may be critical.
Archiving content: priority management is essential for Community Managers. Having a tool that lets you save to read later, interesting content on a brand linked theme, a product, or even a competitor, discovered while traveling, could be very useful.
Planning and publishing content: publishing on social networks like Facebook, Twitter, etc., or planning publication, are tasks you can do while traveling. Important news is announced on a social network and it needs to be published quickly. Or, the information needs to go out at a precise time during the day, but the Community Manager will not be in their office at that time.
Task automation: Automating routine tasks can gain time. Be careful, however, to do it intelligently so that the automation doesn’t annoy your community…Here, we are talking about sharing information from one network on another, or sending a thank you message in response to specific actions by users, or content back-up… Of course, these examples are not an exhaustive list of tasks that can be automated.
- Our selection of 5(+1) mobile applications for Community Managers
Scoop.it for monitoring and sharing: a web content curation and publishing service for a given subject or theme. First, the Community Manager selects their monitoring sources according to a topic, which is defined using key words. Then they choose which web pages to share, the pages come in on an automatic feed, according to the defined research criteria. Finally, they edit and share a selection of pages in their paper that can be looked at by anybody at any time.
And what about you Community Managers, when you are traveling which mobile applications do you use?